Homeowners insurance shopping matched an all-time high of 7% in August. (Credit: ALM)
Shopping and switching rates for auto, home and renters insurance increased in the third quarter of 2025, according to J.D. Power’s latest LIST report.
The auto insurance shopping rate stayed flat year-over-year, but increased by 0.2 percentage points to 13.2% from Q2 to Q3. Meanwhile, auto policy switching hit a new all-time high of 4.5% in Q3, which demonstrates an increase of 0.3 percentage points both from the previous quarter and year-over-year.
J.D. Power reports that among those who switched auto insurance in Q3, the average amount of premium moving carriers was more than $4,500. Auto carriers who experienced the highest loyalty levels in Q3 were Erie, USAA, NJM, State Farm and Progressive.
Auto policy shopping declined in September after a spike in July, while switching has reportedly declined after hitting an all-time high in July.
The home insurance shopping rate in Q3 was 6.6%, which demonstrates a slight increase from Q2, and a decrease of 0.1 percentage points year-over-year. Home policy switching was also up slightly to 2.8% in Q3, but that rate remains unchanged year-over-year.
Insurance companies with the highest rates of homeowners insurance loyalty in Q3 were Erie, Amica, NJM, State Farm, Auto-Owners and USAA.
Homeowners insurance shopping matched an all-time high of 7% in August, but the rate of those switching has remained flat since June.
Rental insurance shopping and switching rates both grew in Q3 from the previous quarter, but were each down 0.3 percentage points year-over-year. Shopping rates in Q3 were 6.4%, with switching rates hitting 5.1%.
Renters insurance providers with the highest levels of loyalty in Q3 were Homesite, Erie, Lemonade, USAA and State Farm.
Shopping for rental policies declined in August and September after spiking in July, while switch rates have steadily ticked upward since June.
The Q3 LIST report found that Gen Z continues to lead all age groups in auto insurance shopping. However, property insurance shopping appears more closely tied to an insured’s credit, as those with lower-credit-based insurance are shopping at the highest rates.
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