Higher-risk customers, including those with lower credit-based insurance scores, are the most active in shopping for both auto and property policies. (Credit: Dilok/Adobe Stock)
Auto insurance shopping has slowed, but the number of customers actually switching carriers in the second quarter of 2025 matched record highs set in the second half of 2024 according to J.D. Power and TransUnion’s latest LIST Report. Notably, previously reliable bundled-policy customers are exploring their coverage options in an attempt to save money.
The auto-shopping rate for Q2 2025 was 13%, which is down 0.3 percentage points year over year and 1.1 percentage points from the previous quarter.
Home and renters policies both saw slight decreases in customer shopping over the first quarter of the year. The number of customers switching home insurance carriers remained stable quarter-over-quarter, but there was an increase of 0.5 percentage points in those switching renters insurance carriers, bringing that rate to 4.3% for Q2.
This data, the report states, shows that higher-risk customers, including those with lower credit-based insurance scores, are the most active in shopping for both auto and property policies. It also notes an emerging trend of once-stable bundled-policy customers increasing their shopping activity, especially when compared to non-bundled customers.
J.D. Power and TransUnion attribute this trend, in part, to the fact that homeowners rates have continued to increase while auto rates have stabilized. Unbundled customers rate of policy switching has flattened over the last five quarters, while switching rates for customers with bundled policies saw a spike that has remained consistent over that period.
This has likely encouraged bundled customers to explore other policy options in order to save money. They expect this trend will continue as customers continue to seek premium savings and utilize new marketplaces and tools that simplify the shopping and switching process.
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