Members of Gen Z spent an average of $11,000 per trip last year. (Credit: Bill McKeon/Adobe Stock)
Members of Gen Z are traveling more and increasingly buying travel insurance to protect their trips, according to a new study from Berkshire Hathaway Travel Protection.
The 2025 State of Travel Insurance Report found Gen Z could be a key growth area for travel insurance providers moving forward. According to the study, Gen Z traveled more in 2024 than prior years, and respondents said they plan to travel even more in 2025.
The report also found members of Gen Z are purchasing more travel insurance to protect their trips: Intent to purchase travel insurance among Gen Z rose 24% between 2023 and 2024. And Gen Z respondents said they plan to increase their travel insurance purchases in 2025.
“Gen Z is rapidly becoming the next great wave of travelers, eager to explore the world and experience different cultures, which comes with the desire to protect their travel investments,” said Dean Sivley, president of Berkshire Hathaway Travel Protection, in a statement. “As they continue to grow as travel consumers, their appetite for travel, and the protection that accompanies it, will only expand, which is exciting to see.”
Gen Z was the only consumer segment in the survey that reported spending more on travel in 2024 than they did in 2023. They spent an average of $11,000 per trip last year.
In terms of travel planning, South Asia is a top destination for members of Gen Z, and 55% use social media to help plan their travel. Concerts and sporting events were also key reasons for Gen Z to travel.
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