According to a report by Celent, 26% of online consumers said they would buy insurance online. Additionally, 28% said they prefer to interact with insurers via online channels. Are insurers ready to meet the demand?
Related: Quick tips to capture and keep more online insurance customers
The report, titled “The Online Consumer: Reading the Insurance Customer's Mind,” surveyed consumers in North America, Latin America, Europe and Asia with the goal of better understanding how the arrival of new technologies that influence consumer behavior — such as digital channels, telematics, social media, mobility and analytics — will affect the insurance industry.
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According to Celent, the online consumer is not necessarily an insurance buyer or client, but many of them have an insurance policy, and they mostly use smartphones to connect to the Internet. A good amount of these customers are willing to buy insurance online, if there's an incentive involved: 32% said they would share data with insurers only if they are compensated via discounts on their policies immediately.
See more stats from the report in the infographic below, or download “The Online Consumer: Reading the Insurance Customer's Mind.”
Related: 15 surprising consumer actions & beliefs related to homeowners' insurance
(Click on image to enlarge.)
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