American Modern Insurance Group (American Modern) announced a new brand identity. Coinciding with American Modern's 50th anniversary, the rebranding is part of a transformation to best serve its agent partners with competitive, complementary insurance solutions for their customers.
"American Modern's refreshed brand puts new emphasis on supporting our agent communities with products to serve their customers with special insurance needs," said Tammy Nelson, chief marketing officer.
Specialty insurance solutions
The carrier's new logo, which features a circle of interlacing ribbons, represents the relationship between the company and its partners to provide specialty insurance solutions to round out the typical core coverages.
American Modern traces its roots back to an automobile finance company that evolved into a group of manufactured home insurers established in 1965.
American Modern diversified beyond manufactured home insurance starting with site-built homes in 1989, followed by watercraft coverages in 1990, then collector vehicle insurance in 1993, and motorcycle, ATV and snowmobile coverages in 2000.
Since 1965, the company's revenues have grown from $23.6 million to $1.47 billion in 2014.
"Our brand and overall transformation reflect an ongoing commitment to serve our partners and their customers with the expertise and care that have marked our first fifty years," said Nelson.
View a video showcasing three stories of everyday Americans who have special insurance needs.
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.