At 76.6 million, there are more millennials (born between 1981-1997, according to the Pew Research Center) than any other generation. Insurance agents need to know how to target this growing demographic, which holds $1.68 trillion in purchasing power.
Millennial consumers want insurance companies that provide the client-centric experience that they have become accustomed to, according to Applied Systems' “Why Millennials Matter” report. However, millennials still highly value in-person or over-the-phone experience with an agent. Below, a summary of findings from the report:
Related: 12 'types' of millennials every sales pro should know
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