The theme of the WCEC exhibit hall this year is the movie Caddyshack. Exhibitors were encouraged to incorporate themes from the movie and golf into their booths. For its part, WCI made the entrance of the hall into the “WCI Country Club.”
Golf, naturally, was incorporated into many booths. Attendees were invited to putt a hole-in-one for a chance to win a number of different prizes. Above, attendees hone their putting skills at ProCare and Associates MD's booths.
“In order to conquer the animal, I have to learn to think like an animal. And, whenever possible, to look like one.”
Attendees got to play Whac-a-Mole at SMS National's booth–they're not gophers, but close enough.
The theme was so well incorporated in the exhibit hall that few people realized the name on this one exhibitor's badge most likely wasn't his actual name.
The Caddyshack theme ran outside of the exhibit hall, too, with placards like this one located throughout the conference.
OrthoCor brought some magic to the exhibit hall with a magician who involved attendees in his tricks.

Prize wheels are a fixture of exhibit halls, and the WCI Country Club had its share of them. Here an attendees spins for a chance to win a prize from Atlantis Orthopaedics.
NuQuest invited attendees to play ring toss for a chance to win a bottle of wine.
Candy was all over the conference, and Contego Services Group had a full bar where attendees could fill up bags to take with them as they strolled around the exhibit floor.
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