Top 6 Digital Innovators in P&C

Six P&C insurance companies were named to InformationWeek's Elite 100 ranking of the most innovative U.S.-based users of business technology. The Elite 100 succeeds InformationWeek's 500 awards program.

The invitation-only awards program honors companies who succeed in digital business, including in areas of data analytics, mobile computing, social networking and other customer-focused technologies.

IW also polled its Elite 100 executives and found a few areas that distinguish digital leaders from their competitors. First, the Elite 100 are interested in using IT to provide a better product to customers or to cut the cost of delivering their products. Supporting that theory, 48% of Elite 100 execs say their companies will introduce new IT-led products or services this year. 46% will use IT to make business processes more efficient and 25% will create new business models or  revenue streams for their companies.

Second, digital innovators are aware of tech tactics, especially in analytics and cloud services. Sixty-two percent of the Elite 100 say that analytics use is among their top productivity drivers, and 94% use cloud infrastructure or are planning to roll it out this year.

The top 6 P&C Elite 100:

Esurance
Elite 100 ranking: 19

InformationWeek also named Esurance as its Customer Experience award winner for its app-based video claims service. Customers can download Video Claim, available on both iPhone and Android, to submit an auto claim through video. Joe Laurentino, VP of material damage, conceived of the app while using FaceTime with his granddaugther. Read more about Esurance's award and app at InformationWeek. 

Allstate Insurance Co.
Elite 100 ranking: 29

The Progressive Group of Insurance Cos.
Elite 100 ranking: 86

Crawford & Co
Elite 100 ranking: 87

CUNA Mutual Group
Elite 100 ranking: 95

Lockton Cos.
Elite 100 ranking: 100

The complete rankings are available at InformationWeek