Berkshire Hathaway Specialty Insurance (BHSI) announced Monday that it will purchase the assets of MyAssist Inc. and Insure America LLC from the Noel Group. Terms were not disclosed.
“MyAssist, Insure America and their leadership teams, with their records of innovative and outstanding service, fit extremely well with Berkshire Hathaway,” said Peter Eastwood, President of Berkshire Hathaway Specialty Insurance. “Their unique capabilities complement our existing positions in insurance and customer service, and will help us extend our brand and create new business opportunities.”
MyAssist, a live-agent personal assistance and telematics provider for the automotive and travel industries, appears in Ford Motor Co. and Mercedez-Benz USA vehicles. It uses location-aware technology from Verizon Communications. Insure America administers travel insurance.
John Noel, founder, chairman and CEO of Noel Group, will continue to head the MyAssist and Insure America operations. The Noel Group will remain in Stevens Point, Wis., where it employs 185 people. “This opportunity allows us to grow our businesses and enhance the high-quality experience currently enjoyed by MyAssist and Insure America customers,” Noel said.
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