Swiss Re celebrated its 150 year anniversary with the debut of a revamped logo (pictured) and the new tagline, “We're smarter together,” as well as a new “one-brand” strategy.
The new logo still includes three pillars, but the added “roundel expresses customer centricity and worldliness,” says a Swiss Re statement. The logo redesign is tied to a change in the reinsurer's brand strategy, which the board of directors and group executive committee says will unite the group's three business units.
“Swiss Re is strongly associated with attributes such as expertise, global scale, integrity, financial strength and heritage,” says the press release. “The group executive committee decided to build on the existing strengths, but also slightly reposition the company going forward, aiming to present it as more emotional, benefits-driven, and collaborative.”
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.