Marketing through social media markets has become an essential strategy for businesses across the country. In order to learn from mistakes and reinforce social media development, social media consulting group Convince and Convert named 11 social media myths:

  1. My customers are not social

  2. Social is not measurable

  3. Social is only for creating new customers

  4. You should ignore negative feedback

  5. Social will kill email

  6. Company channels are your most important assets

  7. Content creates thought leadership

  8. Content marketing and social media are separate initiatives

  9. Your content marketing should be about your products and services

  10. Too much content will give away your secrets

  11. The rules are different in B2B.

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