American International Group Inc. says it has retired the Chartis brand in Canada and the AIG P&C insurance business in Canada will operate as AIG Insurance Company of Canada.
AIG Canada also launched a new bilingual website tailored to inform and meet the needs of the Canadian market.
“AIG as a global insurance brand is back,” says AIG President and CEO Robert H. Benmosche. “The re-launch of the AIG name marks a significant achievement for our company. AIG's new brand promise, 'Bring on tomorrow' underscores AIG's tenacity and ambition—to solve problems, to innovate for the benefit of our clients, and to act as a powerful, global team.”
“This is an exciting time for our company, for our clients and for our partner brokers,” said AIG Canada President and CEO Lynn Oldfield says it is an exciting time for the company and adopting “the AIG name is a welcome return to our roots.”
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