The head of American International Group's commercial-insurance division says the bailed-out insurer's reputation is not an issue—and, in fact, competitors may have erred by not working harder to take AIG's insurance business when it was on the verge of collapse.

John Q. Doyle, CEO of global-commercial business at Chartis, AIG's property & casualty unit, says competitors “made a mistake” and “underestimated how important we were to our customers,” following the credit crisis in 2008.

sked during the UBS Global Financial Service Conference if there were any lingering reputational problems preventing Chartis from seeking rate increases, Doyle said there is “no reputational issue in our P&C business, anywhere.”

To illustrate the point, Doyle added that Chartis' international operations are “begging us to rebrand as AIG.”

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