For much of the year, Sundays are a time when I try to take advantage of New York's cultural offerings by heading to museums. But on Sundays in late January, I change gears and unashamedly glue myself to my television set to watch the NFL playoffs (Go Patriots!). This means that I am not only seeing a lot of great football—I also am experiencing an absolute onslaught of advertisements from insurance companies.
And I've been struck by the degree to which some longtime advertisers have really upped their game of late, while others have faltered a bit.
So in the spirit of football "Power Rankings," which subjectively rank the top teams—and show whether they've moved up or down the charts compared to previous weeks' performances—I offer my own take on the Top 5 insurance advertisers and whether their efforts are improving or weakening vis-à-vis their competition.
I've tried to apply some standard criteria (creativity; humor; success at hammering home a brand image or business message), but mostly the ranking is based on which ads I enjoy and which annoy.
Bryant Rousseau
Editor in Chief
201-526-1239
brousseau@sbmedia.com
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