NU Online News Service, April 14, 1:44 p.m. EST

Progressive Top 10 States By Direct Premiums, 2010Progressive's fictional commercial saleswoman "Flo" appears to be doing a nice job.

According to the personal and commercial insurer's results for March, direct sales of auto policies were up 10 percent compared to the same month last year. Agency-generated auto policies were up 4 percent.

First quarter profit for the Mayfield Village, Ohio-based insurer jumped 23 percent to $362.9 million, compared to the first quarter in 2010.

In addition to improved sales, Progressive reported a 224 percent increase in net realized gains on securities during the first quarter.

Overall sales of personal lines auto policies were up 6 percent in March. Commercial policies were down 1 percent.

Net written premiums were up 3 percent to $3.9 billion for the first quarter compared to the same period a year ago. Net premiums earned were up 5 percent.

The company's first-quarter combined ratio improved slightly to 90.3 from 90.9 last year.

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