PBBI Releases Solution For Predicting Customer Behavior

Pitney Bowes Business Insight, a provider of customer data, analytics and communication software and services, announced an upgrade to its Portrait Customer Analytics product line in the form of Portrait Miner 6.0.  By deepening customer understanding and automating the predictive modeling process, Portrait Miner empowers customer insight professionals to improve campaign targeting and profitability and increase ROI from sales and marketing campaigns.

Customer insight teams face extreme time pressure to understand data, profile customers, and make smarter business decisions. Using Portrait Miner's visualization and analytic automation capabilities, teams can now generate accurate predictions of customer behavior and accelerate the delivery of analytic insight throughout the organization.

With this ability to tap into customer data and achieve a 360 degree view of the customer base, Portrait Miner empowers users to predict profit-impacting behaviors and propensities, including customer churn, cross-sell and up-sell opportunities, campaign planning and segmentation, customer satisfaction and loyalty, and customer lifetime value. 

As a direct upgrade from existing Portrait Customer Analytics environments, Portrait Miner 6.0 includes numerous new capabilities that enable businesses to solve a wider range of business challenges including:

• Market basket analysis
• Mass best-next-product
• Purchase sequencing
• Marketing impact analysis

This release also incorporates new extensions for location intelligence which can improve predictive accuracy by as much as 30 percent and powerful new data preparation options, which can fast-track data mart creation.  Additional enhancements include powerful new algorithms and data prep capabilities, improved speed and performance, extended Microsoft Office integration and platform support, and a refined user interface for faster and easier insight.

"Any business intelligence tool can provide insight into how many customers defected last month.  Few solutions can tell businesses which percentage of those customers are the most likely to defect next month, which ones could possibly be saved and how to take the right action today to save them," says Mark Smith, senior vice president and general manager, customer analytics and interaction at Pitney Bowes Business Insight. "Portrait Miner 6.0 gives business users such as marketers and front-line employees a clear picture of how to segment their customer base and of how each segment is going to behave."