NU Online News Service, Feb. 11, 12:06 p.m. EST

Insurance broker Marsh has named David Bidmead to the newly created role of chief executive officer of Marsh U.S.

Mr. Bidmead, currently the leader of its U.S. West Zone and previously CEO of Marsh Australia and region head of Marsh Pacific, will guide Marsh's U.S. retail brokerage operations. He will report to Joe McSweeny, president of Marsh U.S./Canada.

Mr. McSweeny will continue to lead Marsh's other divisional business segments. Marsh is a part of New York-based Marsh & McLennan Companies.

Concurrently, Marsh said it is realigning its zonal structure in the United States to streamline operations going from four zones to three.

The offices of its South Zone will be integrated into its East and Central Zones. The firm also announced the following management realignment:

• Kris Davis, currently Southwest partnership leader in the West Zone, will succeed Mr. Bidmead as the West Zone Leader.

• Greg Stanbury will lead the newly expanded Central Zone.

• Bill Lyon will lead the newly expanded East Zone.

• Justin Walsleben, currently South Zone leader, will join the U.S. management team leading an internal initiative to improve operational efficiency and embed best practices.

Marsh said the appointments and regional changes will take effect in the second quarter of this year.

"Over the last few years we have made great strides in solidifying and building our business," Mr. McSweeny said in a statement. "Two key components of this process are optimization and simplification. These changes to our operational structure are designed to strengthen and streamline our company.

"David Bidmead has proven himself as a strong leader and visionary change agent," he continued. "His record of accomplishment in Australia and the U.S. West Zone makes him the ideal candidate to inspire and guide our U.S. retail brokerage operations through its next phase of growth."

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