NU Online News Service, Sept. 20, 2:20 p.m. EDT
Willis Re recently unveiled a new branding logo and website that the firm said will underscore its commitment to helping insurers and reinsurers find intelligent solutions for potential risk scenarios and create long-term value for their business.
The reinsurance firm, part of insurance broker Willis Group Holdings, called its new brand position "Managing Extremes."
On its new website at www.WillisRe.com, the new logo is "rendered in the distinctive Willis logotype and flag motif, accompanied by the "Managing Extremes" tagline. The logo is set against "a stark black background punctuated with vibrant, multicolored streaks of light."
On the new website viewers will find print, event and online elements aimed at assisting individuals with finding answers to their risk exposures.
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