The National Association of Professional Insurance Agents (PIA) has released a series of Spanish print advertisements that will allow its members to better reach Spanish-speaking insurance buyers.
These advertisements are part of PIA's latest phase in its branding program--"Local Agents Serving Main Street America"--launched in 2006 to encourage the use of professional, independent insurance agents, the association said.
PIA said 66 companies are sponsors of its branding program.
The new Spanish print ads can be used to promote an agency generally, or they can be used to specifically support auto, home or commercial insurance sales, PIA said.
With these ads, PIA members will now have access to a complete line of print and radio ads in both English and Spanish, the association said.
"PIA members are increasingly marketing to Hispanic insurance consumers, who make up a growing share of the insurance buying public," said Jon D. Spalding, PIA national president.
In addition, each ad includes space for a PIA member agency's name, logo and contact information, and also gives an option to include the logo of a company the member represents.
PIA noted that its print and radio ads are translated and voiced in a manner that allows them to be used broadly across the U.S. and Puerto Rico.
PIA said each ad is available on its website as a PDF file that members can download for free, provide to their publications or printers, and run in their local markets.
PIA has more than 250 English print ads, 25 Spanish radio ads and 28 English radio ads.
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