Market and intelligence assessment tools and the ability to integrate market and customer information now are available to insurance companies with the announcement of an alliance between Structured Stream LLC and Oxxford Information Technology.
Structured Stream is an insurance business intelligence, data solutions, and analytic services company that focuses on helping insurers construct the business intelligence and business development systems that are keys to sustainable revenue flows. Structured Stream has incorporated into its Web-based solutions the market insight and analysis tools developed by Oxxford, along with mapping capabilities.
Once insurers have completed their market analysis work and identified their target market selection, Linkage 360, an Oxxford-powered tool being deployed by Structured Stream, can link a business to its owner's individual consumer record, or vice versa. This capability provides a 360-degree view of account potential for insurers. Linkage 360 records also may include the ability to identify home-based businesses, OSHA inspections, and several exposure and financial risk factors, among other things.
Oxxford powers its data and product offerings with cross-linked databases called Bizzilla. Derived from more than 70 public, proprietary, and third-party sources, Bizzilla can provide a total view of a business through several dimensions. More than 35 million public and private company records for both analytical and contact purposes are included. These represent almost 97 percent of all operating companies in the U.S.
"While many carriers capture information by function or line of business, Structured Stream helps organize that information from a customer-relationship perspective," says Jim Hearn, Structured Stream partner. "Doing so lets companies make the strategic decisions that truly will power their business. Linkage 360 is an integral piece of this process, since it enables a holistic view of that insured."
"Oxxford has long been recognized as a valuable resource in the banking industry, and we've understood that what we have to offer could be valuable for the insurance industry," says Cliff Brundage, executive vice president of Oxxford. "We needed the insurance industry expertise to assist us in understanding how to make the tools work as well in insurance as they do in banking."
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