Nestle USA said it has secured a $1 million insurance policy through Lloyd's of London as part of an advertising campaign for its Butterfinger confection.
Nestle purchased the policy to further illustrate the promise behind its tagline, "Nobody's Gonna Lay A Finger On My Butterfinger!"
The policy is the first-of-its-kind, according to Nestle USA officials.
It is designed to ensure the ongoing production of Butterfingers through Lloyd's, which has protected other notable valuables and unusual items including famous body parts and assets of celebrities, such as Betty Grable's "million dollar" legs and "Ugly Betty" America Ferrera's smile--and now Butterfinger.
In addition to securing the $1 million Lloyd's policy, Nestle USA said it has created the Butterfinger Bar Insurance program to allow for a free replacement bar should someone "lay a finger" on a Butterfinger confection.
The advertising campaign, launched Thursday for a limited period, insures calls for Nestle USA to replace any Butterfinger bar that someone else lays a finger on (no questions asked!), up to the first 100,000 bars properly redeemed online.
Nestle USA will mail a coupon for one free single Butterfinger bar to the first 100,000 consumers to properly file an online claim, company officials said.
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