Technology Council To Help Agents Formulate Web Strategy

NU Online News Service, Feb. 1, 11:53 a.m. EST

The Agents Council for Technology (ACT) said it will host a free webinar Feb. 11 titled ""Formulating a Social Web Strategy & Policy for Your Agency."

"This webinar is designed to assist independent agency managers to formulate an appropriate strategy to take advantage of the social Web and write a social Web policy for their employees," says Jeff Yates, ACT executive director.

He explained, "It is the first in a series of webinars ACT will host this year on the social Web and it will address several of the most frequent questions we get from agents as they begin using social media."

The session from 2:30 p.m. to 3:30 p.m. EST will feature two agents and a carrier executive who will discuss what they went through in determining an appropriate social Web strategy for their organizations, securing employee buy-in and creating an appropriate social Web policy for their firms.

Participating in the webinar will be:

o Cindy Adams, vice president information technology, Holmes Murphy.

o Katie Herbst, senior marketing communications specialist, Westfield Insurance.

o Rick Morgan, ACT Social Web Work Group chairman and principal of Rick Morgan Consulting.

o Angelyn Treutel, ACT chair and vice president of Treutel Insurance Agency.

o Jeff Yates, ACT executive director.

Registration for the free event is available at https://www1.gotomeeting.com/register/135297105.

Additional information on this subject, and ACT's recently released report, "Creating a Social Web Policy for Your Independent Agency," is available at www.iiaba.net/act and under the "Websites & Social Media" link.

ACT, established in 1999 by the Independent Insurance Agents & Brokers of America, is a forum for agent and industry associations, user groups, companies and vendors to address critical technology and workflow issues facing the independent agency system.