NU Online News Service, Jan. 19, 1:43 p.m. EST

The Valen Technologies firm, a provider for the insurance industry, said it has named Jim Haley chief marketing officer.

In this newly created position Mr. Haley will spearhead the company's sales and marketing initiatives, reporting to Dax Craig, Valen's chief executive officer, the Denver, Colo.-based firm said.

Mr. Haley's background in the insurance technology industry includes being a founder, president, chief executive officer and chief marketing officer of Taliant Software, an insurance software provider in the United States and Canada.

Taliant was acquired by WorldGroup in 2005 and the combined organizations renamed InsureWorx. Mr. Haley held the position of chief marketing officer. InsureWorx was later acquired by what is now StoneRiver.

Most recently, he served as president and CEO of IC2E International, a technology company which builds and delivers a collaborative tool targeted at the health care and insurance markets.

Valen is a technology provider of software that enables insurers to improve underwriting and premium audit results through the accumulation of data to build, deploy and monitor models for improving underwriting and optimizing premium audit processes and to produce effective predictive models.

The company is online at www.valen.com.

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