NU Online News Service, Dec. 30, 9:45 a.m. EST

Boston-based insurer Plymouth Rock Assurance Corp. named Keith Jensen to the newly-created position of chief marketing officer.

The company said Mr. Jensen will lead its efforts in customer experience, marketing, brand management and sales.

Mark Sweeney, Plymouth Rock's chief agency officer, will report to Mr. Jensen and continue to lead Plymouth Rock's agency relations and field management efforts.

Mr. Jensen joins Plymouth Rock with more than 20 years of experience in the property and casualty insurance industry, most recently as vice president and Massachusetts state manager for Hanover Insurance of Worcester, Mass. Prior to Hanover, he was with GMAC Insurance and began his career with Progressive in San Francisco.

Plymouth Rock Assurance Corp. is the flagship carrier of The Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and home insurance throughout the Northeast.

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