NU Online News Service, Oct. 19, 3:45 p.m. EDT
The Professional Insurance Agents of Connecticut, New Hampshire, New Jersey and New York are offering their members tools to help explain the benefits of a career in insurance in ways that younger students and workers can relate to.
The PIA Recruitment Tool Kit includes a PowerPoint presentation, a suggested script, brochures and consumer fliers agents can use in presentations, according to the association.
"Whether in front of a high school classroom, at a job fair, or speaking to a local community group, the kit gives members the resources they need for an effective presentation," said Diane Fowler, executive director of PIACT, PIANH, PIANJ and PIANY.
The tool kit is designed to help agents attract younger workers, which has been an issue throughout the industry. "Our members have told us they are concerned about the aging of their industry," Ms. Fowler said. "We have developed this tool to help them share their expertise with students and potential job candidates, and to identify and make the most of opportunities to reach out to their communities."
PIA members can access the PIA Recruitment Tool Kit online at www.pia.org/COMM/sam/recruitment.php, or by contacting PIA's communications department at 800-424-4244.
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