Marsh Exec and Marketing Unit Earn DMA Awards

NU Online News Service, Sept. 18, 11:05 a.m. EDT

The Direct Marketing Association's Insurance and Financial Services Council announced two awards for a Marsh brokerage subsidiary.

It said Marsh U.S. Consumer will receive its "Company of the Year Award" and Tony Baldus, senior vice president of marketing and analytics for Marsh U.S. Consumer, will receive its "Direct Marketer of the Year Award."

The awards will be presented during the DMA's annual conference awards dinner in San Diego, Oct. 19.

"This is the first time a single company has won both awards," Lisa Merizio Smith, director, DMA Segment Services, said in a statement. "We congratulate both Tony Baldus and Marsh U.S. Consumer on this wonderful accomplishment."

Mr. Baldus said, "This recognition is an affirmation of the hard work and dedication of our entire marketing team and solidifies Marsh's position in the direct marketing industry. These opportunities only happen because of the tremendous support we get as marketers from our staff and management team."

Rob McGinnis, president and chief executive officer of Marsh U.S. Consumer, which operates through Washington, D.C.-based Seabury & Smith Inc., a subsidiary of insurance broker Marsh, noted, "These awards validate our never-ending efforts on behalf of our clients to provide them with the highest return of marketing investment."

"It is satisfying and important that our marketing capabilities are recognized both in the insurance industry and, more important, beyond," Mr. McGinnis added.

Marsh is a subsidiary of New York-based services company Marsh & McLennan.

Marsh U.S. Consumer is a marketing organization that has developed contact strategies that target customers with appropriate product offers.

In addition to the development of contact strategies, Mr. Baldus was recognized by the DMA for his work in direct-response marketing for direct-mail promotions, billing activities, profitability analysis and renewal modeling.

He also is responsible for the strategy, budgeting and execution of all consumer marketing projects across the company.

Founded in 1917, Direct Marketing Association (www.the-dma.org) is a global trade association of businesses and nonprofit organizations representing more than 3,400 companies in the United States and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.