SPSS Inc., a provider of predictive analytics software and solutions, is helping businesses to see and understand data in new, compelling ways. It unveiled its newest product, SPSS Viz Designer, which offers graphic technology to create and share original visualizations that give clarity and transparency to results from SPSS Predictive Analytics software.
Viz Designer is loaded with new graph types, and users can create their own visualizations by applying custom styles, developing animations and exploratory graphics that better illustrate correlations and trends in data.
With a graphical drag-and-drop design interface, SPSS Viz Designer eliminates the need for advanced programming skills. The software selects the chart or graph so data-driven insight is delivered in a meaningful and understandable way.
"A riveting graphic can bring the most highly detailed research findings or marketing data into sharp focus, so anyone quickly can grasp the meaning and achieve visual clarity," says Rich Holada, senior vice president of technology at SPSS. "SPSS Viz Designer provides users with the canvas, paint, and palette so everyone across the organization can use this graphical power to better explain concepts, translate trends, and generate new knowledge."
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