Sam's Blog: Should Customers Be Seen But Not Heard?

Remember the old saying, "children should be seen and not heard at the dinner table"? The insurance industry has apparently expanded that concept, because they often act as if customers should be seen but not heard, period. To invite feedback and establish more trust with consumers, perhaps it's time for carriers to launch social media sites, suggests NU Editor In Chief Sam Friedman in his blog today at www.property-casualty.com.