The National Association of Professional Insurance Agents has unveiled 28 radio advertisements as the latest phase of its award-winning branding program, Local Agents Serving Main Street America.
The radio ads complement the 251 print ads already available to PIA members as part of PIA's Main Street branding campaign. PIA members across the country have run these print ads in their local newspapers, on billboards and as printed fliers.
PIA's radio ads are available to PIA members for free. Like PIA's print ads, the new radio ads can be used to promote an agency generally or used to specifically support auto, home or commercial insurance sales. Each radio ad can be tagged with a PIA member agency's contact information and the name of a company they represent.
In 2007, the PIA Branding Program received two MarCom Awards from the Association of Marketing and Communication Professionals: a Platinum Award in the Corporate Branding category and a Gold Award in the Advertising Campaign category. The PIA Branding Program was also named a Gold Award recipient of the Hermes Creative Awards 2007 competition and the recipient of an APEX Award for Publication Excellence.
To hear PIA's new radio ads and to see a list of the 55 company sponsors, visit www.pianet.com/piabrandingprogram.
For more information, visit http://www.pianet.com/.
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