Effectively getting an organization's position across during a crisis is a key aspect of enterprise risk management, as poor press relations can exacerbate an already catastrophic situation. How can risk managers help?
That's the challenge that will be addressed by a panel of journalists on Monday, April 28, at 1:45 p.m. during this week's Risk and Insurance Management Society's annual conference in San Diego.
Top editors from four risk management publications will join forces to provide insight and advice on how risk managers can work with senior management, operations, communications and the legal department to be more proactive with the press. "Press Tips" will be provided to guide risk managers when they return to their desks.
The individual presentations include:
o Sam Friedman, Editor In Chief of National Underwriter, will moderate the session. His presentation will focus on how the insurance industry has earned such a poor reputation, with suggestions on how to turn that image around.
o Gavin Souter, Managing Editor of Business Insurance, will discuss how service organizations have dealt with incidents damaging their reputations.
o Jack Roberts, Editor In Chief of Risk & Insurance, will explore the reputational challenges prompted by product recalls.
o Bill Coffin, Publisher & Editorial Director of Risk Management, will examine what role risk managers can play in assuring their organizations are prepared to deal proactively with the media during and after a crisis threatening their brand reputation.
Among the other questions to be addressed during the session:
o How can risk managers help develop good relations and trust with the media before disasters strike?
o Who should represent an organization when dealing with the media during a crisis?
o How visible should the CEO be? What role should risk managers play?
o How might a firm recover from early missteps? Can a company get back on track before it's too late to save its reputation?
In addition, NU is leading a second session at the RIMS conference, featuring the winners of the National Underwriter inaugural "Award For Excellence In Workers' Compensation Risk Management" on Thursday, May 1 at 9:45 a.m.
The two directors of risk management sharing the secrets of their success in loss control, safety and return-to-work programs include NU's 2007 Champion–Gary Nesbit of Belk Department Stores, along with Honorable Mention Rob Osha of Rolls-Royce North America.
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