1. The buck starts here
2. Get right to the point
Customer service:
E&O prevention:
Reaching new markets:
Communicating with customers:
3. Know your target market
Why do more and more people prefer the Web for shopping and service?
What generation does your visitor belong to?
o Anticipate questions visitors might ask, and make sure the answers are easy to find.
4. Give your visitor something to do
www.iii.org
5. Focus on both features and benefits
6. Define "profitability"
www.thecounter.com
teeninfo@agency.com
7. Keep it simple
Ted Baker is the president of Advantage Automation Inc., which for 17 years has offered agency-consulting services addressing a variety of management and agency-development issues. He also is an author and frequent conference speaker. Ted can be reached at questions@advancedautomationinc.com .
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