Wells Fargo Insurance Services Inc. in Chicago said a strategic alliance has been formed between the brokerage's subsidiary, Wells Fargo Special Risks Inc., and Great American Custom Insurance Services.

Under the agreement, Wells Fargo Special Risks will develop and administer specialty business on behalf of Great American Custom in Cincinnati.

Wells Fargo said the relationship will expand the range of insurance and risk management products and services that Wells Fargo Special Risks offers customers in the specialized program and affinity market segments.

Thom Smith, divisional president of Great American Custom, said the arrangement would serve the growth strategies of both organizations.

Wells Fargo Insurance Services in Chicago is a subsidiary of San Francisco-based financial services company Wells Fargo & Company. Great American Custom is a division of Cincinnati-based Great American Insurance Group, an underwriter of specialty property and casualty insurance.

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