The Orlando-based Connextions, Inc., has announced that it has bought an ownership interest in the Denver, Colo.-based Aha! Software, LLC., a technological firm that specializes in providing programs that allow sales executives to forecast their future sales and evaluate their current products' performances. The agreement also allows Connextions exclusive access to Aha!'s technology that focuses on the direct-to-consumer insurance sector of the health care industry. The financial details of the deal were not disclosed.
Connextions is a technological-based, business-outsourcing firm with broad expertise in the health care industry, which was founded in Orlando in 1992. The company employs some 2,000 workers that provide online services for clients ranging from Kaiser Permanente to Assurant Health to Caremark, and Cedars-Sinai Medical Center. Connextions Chairman and CEO Jack LeFort said the company's partial acquisition of Aha! would broaden its ability to meet clients' needs. "Our investment in this breakthrough technology will provide our health care clients with the business tools necessary for them to gain competitive advantages through insight into the relationship between marketing activity and actual sales," he said.
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