MapInfo Adds Data for Improved Market Analytics

Pitney Bowes MapInfo, a provider of location intelligence, announced the release of its next-generation demographics, providing organizations in insurance and financial services with data to support site selection, marketing, distribution, product development, and other key business decisions. By integrating MicroBuild, a household geodemographic product from The Gadberry Group, Pitney Bowes MapInfo now offers clients more household-level information to support business decisions.

Pitney Bowes MapInfo's system represents the next stage in the evolution of demographic data, bringing improved reliability and timeliness to market analysis and decision-making. By leveraging Gadberry's MicroBuild data as a primary source for residential household and population trends, the company's demographics help organizations analyze their existing business and answer valuable questions, such as which customers are most profitable; where are more of these "best customers" located; and how to reach, influence, and locate near them.

"Having more accurate and up-to-date demographic information enables companies to be more location intelligent and make quicker, more confident business decisions in this highly competitive, rapidly changing environment," says Mike Hickey, president, Pitney Bowes Software. "With quarterly updates, Pitney Bowes MapInfo's new demographics provide reliable and timely data for market analytics, helping organizations easily move from analysis to action, whether it's identifying sites or markets for expansion or more efficiently targeting the best prospects in marketing and advertising campaigns."