ChoicePoint Offers Insurers Marketing Solution

ChoicePoint Precision Marketing, a provider of direct marketing and database solutions for the insurance and financial services industries, has announced the release of ITA Advantage for personal lines insurance carriers. ITA Advantage is designed to offer insurers an advanced data and analytical "invitation to apply" marketing solution that does not rely on the use of individual credit information.

With ITA Advantage, insurers can leverage multisourced data assets to gain greater insight into the life events that often trigger a consumer to be in the market for new, different, or additional insurance coverage. Carriers also can expand their market of qualified prospects by incorporating advanced analytics that take advantage of data attributes such as summarized credit and summarized auto market statistics.

Insurance marketers now can leverage the intelligence gained from multiple data sources and attributes to market and attract qualified leads without the use of personal credit information.

"ITA Advantage provides an alternative marketing approach for insurance companies that are adopting a noncredit marketing strategy," says Bret Hoerr, vice president and insurance market sector manager for ChoicePoint Precision Marketing. "Our product helps insurance marketers intuitively expand their marketing universe and incorporates analytic intelligence to deliver a 'marketing advantage' for our customers."