Associated Industries of Florida said an insurance trade group executive will head a newly formed panel of Florida business leaders seeking solutions to the state's property insurance rate crisis.

The organization said American Insurance Association Vice President Cecil Pearce will lead the Financial Security Council, a group that plans to provide "an opportunity for business leaders across the state to focus on key financial service issues facing Florida consumers and businesses."

AIF President Barney Bishop said the Council's top priority is development of public policy recommendations on property insurance.

"The Financial Security Council will focus on developing market-based solutions that the business community can recommend to the governor, chief financial officer and legislature," he said.

Mr. Pearce previously served as co-chairman of AIF's Hurricane Insurance Crisis Coalition. Councilmembers will include representatives from the property-casualty, life and health insurance industries as well as representatives from other major business associations.

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