It's easy to sell risk management in a hard market, but when premiums start to plummet, it takes a truly disciplined and even courageous agency to walk away from prospects who only want quotes for the lowest price. Such fortitude is largely what set this year's finalists apart in the sixth annual National Underwriter Commercial Insurance Agency of the Year award program, notes NU Editor In Chief Sam Friedman, who highlights some of the lessons learned from this year's winners in his blog today at www.property-casualty.com.
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