The National Association of Professional Insurance Agents said 20 companies have joined as sponsors of the association's branding program, Local Agents Serving Main Street America.
"PIA is pleased to welcome this first group of distinguished insurance companies as participants in the PIA Branding Program," said Len Brevik, national executive vice president and chief executive officer for the Alexandria, Va.-based association in a statement.
Mr. Brevik added, "By signing on as sponsors of the PIA Branding Program, carriers demonstrate their commitment to the success of the independent agency distribution system and the continuing prosperity of their professional agent sales force."
The sponsors are:
o AIG Agency Auto.
o American Commerce Insurance
Company.
o Auto-Owners Insurance Company.
o Bristol West Insurance Group.
o Celina Insurance Group.
o Central Insurance Companies.
o Columbia Insurance Group.
o German Mutual Insurance Company.
o Harleysville Insurance.
o The Hartford.
o Insurance House.
o MetLife Auto & Home.
o Motorists Insurance Group.
o Northern Neck Insurance Company.
o Ohio Casualty Group.
o Progressive Casualty Insurance
Company.
o Southern Insurance Underwriters.
o State Auto Insurance Companies.
o Unitrin Specialty.
o Westfield Insurance.
The campaign program is an advertising and promotional campaign available at no extra cost to all PIA member agencies throughout the nation, PIA said.
The program currently consists of 21 print advertisements with 251 variations that PIA members can run in their local publications.
There is no fee for carriers that wish to participate in the program. Mr. Brevik said the association wants carriers that have a cooperative advertising program to use the money to support the advertising initiatives of their PIA member appointed agents with cooperative advertising dollars.
Additional information about the program is available at
www.pianet.com/piabrandingprogram.
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