It always ticked me off that Citigroup, after it acquired Travelers, had the audacity to swipe the insurer's long-time logo–the red umbrella. Not only was that an example of blantantly stupid marketing (Why would anyone want to appropriate another company's brand identity?), but it was arrogant and downright obnoxious as well. So it is with some satisfaction that I heard this week about how Citigroup would sell “its” umbrella logo back to Travelers, which–after being spun off in 2002–went on to merge with the St. Paul Companies a year later. The Travelers' signature red umbrella is back where it belongs, and it's about time! Perhaps there is some justice in this world after all.
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