Willis Group Holdings said it has been appointed the lead broker for the World Expo 2010 in Shanghai, China.

The London headquartered insurance broker said this is the first time this event will be held in China, and it is also the first time a developing country will play host to the estimated 200 participating nations and international organizations, with 70 million visitors expected.

The 150 year-old event is a global forum for economic, cultural and scientific discussions. This year's theme is “Better City, Better Life,” exploring the full potential of urban life in the 21st century.

“We are delighted to be involved with such a prestigious event, and the risk management and insurance arrangements are already well underway,” said Roger Wilkinson, managing director of Willis in Asia in a statement. “Awarding us with such high-profile business is an acknowledgement of the respect and trust that Willis has gained in the local Chinese business community, and indeed globally.”

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