American International Marine Agency of New York, Inc. has changed its name to Starr Marine Agency Inc., the parent company C.V. Starr & Co. Inc. announced in New York.
The firm, said the name change allows Starr Marine agency to further align itself with "the heritage, values and expertise of the C. V. Starr brand."
C.V. Starr was formerly connected with American International Group, but ties have been severed since Maurice R. Greenberg, who controls Starr, was ousted as AIG chairman and chief executive officer.
David French, president of Starr Marine, said changing the name of the 60-year-old agency to Starr Marine is a "unique opportunity to further distinguish ourselves in the marketplace and remind our client partners that we remain committed to delivering the innovative marine insurance solutions and outstanding customer service that have long been synonymous with our firm."
In addition to announcing the Starr Marine name, the agency unveiled a new company logo. Centered within the Starr Marine name, the logo design prominently features a compass rose, a very recognizable symbol in the history of marine navigation.
To increase awareness of its new name and logo, Starr Marine said it plans a print advertising campaign in insurance and maritime industry publications featuring the headline, "New Name, Same Commitment."
The advertisement stresses Starr Marine's level of customer service and commitment to the global marine industry.
Starr Marine Agency, Inc. provides customized marine insurance solutions, producing a tailored cargo, hull and marine liability coverages, as well as risk management services to multinationals, importers, exporters, manufacturers and logistics operators worldwide.
Parent C. V. Starr & Co. Inc. is an independently-owned holding company with insurance agencies and a portfolio of global investments. Through its insurance agencies, C. V. Starr historically has produced approximately $2 billion annually of comprehensive insurance coverage among several specialty lines covering aviation, marine and excess casualty and property, including risks with international exposures.
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