Trusted Choice will launch the second installment of its year-long television advertising campaign with the airing of its commercials on Fox News.
The Alexandria, Va.-based Independent Insurance Agents & Brokers of America said ads on Fox News will run until Nov. 18 on such programs as Fox & Friends, Hannity & Colmes, On the Record with Greta van Susteren, The Big Story, From the Heartland and War Stories.
The campaign currently is running ads for two weeks of every month on different cable stations including CNN, the Travel Channel and the Weather Channel.
Trusted Choice is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns; and Internet communications.
The program's aim is to educate consumers about the benefits of using independent agents and brokers for their insurance needs. It is currently supported by close to 6,600 independent insurance agencies, brokerage firms, their branch locations and 40 leading insurance companies.
Additional information can be found at www.TrustedChoice.com.
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