ACORD has launched streaming video-on-demand on its Web site that is designed to inform the insurance industry on the role of ACORD data standards. "Online video allows us to communicate difficult concepts and ideas in a more easily understood medium. It is the perfect vehicle to use to fulfill our mission of developing, advocating and educating the industry," says Rick Gilman, ACORD's vice president of communications.
Users are able to select content that is relevant to them, when and where they want it, according to Gilman. A featured video clip plays on ACORD's main page (www.acord.org), which provides links to further channels of content. Visitors will also find video on pages throughout the ACORD Web site, which is undergoing a redesign to best present video and other multimedia.
On one channel, Gregory A. Maciag, CEO and president of ACORD, interviews insurance CIOs and CEOs on the role of standards and the direction of technology in their organizations and in the industry. Other channels include reports on what's happening with ACORD standards worldwide, technical advice to standards implementers, reports on standards and technology in the UK market, and training on ACORD standards implementation for all lines of business. Video-on-demand capabilities include podcasting and live Webcasting from ACORD and other events.
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