Xerox Corporation and Exstream Software Inc. have created a partnership that will pair Xerox consulting and managed services with Exstream's enterprise personalization software, Dialogue, to help businesses improve customer relationships through the use of customized communications.
"With the average consumer receiving more than 3,000 messages a day, personalization is a key tool in helping companies reach their intended audience with the right message," says Howard Holley, vice president, document outsourcing and communication services, Xerox Global Services.
Through the partnership, Xerox will resell and deploy Exstream's Dialogue software, allowing clients in a wide-range of industries–including telecommunication companies, healthcare providers, financial institutions, and utilities–to create, manage, and provide fully personalized customer communications, such as statements, bills, policies, enrollment kits, welcome guides, and general customer service correspondence.
"By working with Xerox, we deliver a solution that creates added value by providing materials to customers that help them market more quickly and at a reduced cost," says Rich Troksa, vice president of business development at Exstream.
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