C.V. Starr & Co. has filed suit in U.S. District Court in Manhattan to prevent American International Group from using the “Starr Excess” mark on its products.
The New York-based investment firm that owns several insurance agencies, under the direction of former AIG chairman Maurice Greenberg, claims the company's license to use the Starr Excess service mark was terminated this January after Starr's subsidiaries stopped acting as managing general agents for AIG's subsidiaries.
Starr's complaint was filed Monday.
Mr. Greenberg and the entities under the Starr umbrella have engaged in various court battles with the carrier since his ouster from AIG last year after state and federal investigators began examining his role in alleged improper accounting activity.
Starr also argues in the action that AIG is not entitled to several Starr Internet domain names, as well.
Last month U.S. District Judge Herman Cahn essentially froze the relationship between AIG and C.V. Starr while the two firms went into arbitration to decide terms for separating.
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