Fort Dearborn Life Insurance Company launched its redesigned Web site (www.fdl-life.com) with a variety of new features, including streamlined navigation and sections dedicated to its audiences of employers, producers, and individuals.
“This is the first phase of a new Web presence for Fort Dearborn Life,” says Larry Newsom, president and chief executive officer. “We want to better serve our constituents by enhancing the user experience with a new look and simplified navigation tools for easy use.”
The carrier will continue to enhance its Web site, according to Newsom, with additional features and information focused on meeting the needs of its customers.
The site features dedicated areas for employers, producers, and individuals with relevant information developed specifically for each target audience.
The employers section provides materials on products, services, and the benefits-manager portal; the individuals area includes useful information for group employees, potential annuitants, and individual policyholders; and the producers section offers product and marketing materials tailored to meet the needs of group and annuity producers.
Fort Dearborn Life's producers corner, benefits manager, and forms download now are available through one-click access from anywhere in the public site.
Other additions to the site consist of access to agent appointment information, an archive of company press releases, a site index, a group benefits sales office locator, and a more extensive contact section designed to address a user's specific needs.
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.