Chubb Web Upgrades Offer Direct Access for Agents
The Chubb Group of Insurance Companies has redesigned its Web site, www.chubb. com, to make it simpler to do business with the insurer and increase agent productivity. The upgraded Web site features new content, easier navigation, a simplified design, and direct access for agents to @chubb, a secure Internet platform.
The clean, information-focused site will enable agents and brokers, customers, investors, and journalists to find quickly the information they need, says Scott Wickstrom, Chubbs e-business manager. We designed a site that will improve the experience for every visitorespecially our agents and brokers. With the click of a button, agents can service their customers or find out how to do business with Chubb through Chubb.coms new agents and brokers section.
The new site delivers access to current information about Chubb products and services, history, and management; risk mitigation tips; and articles by Chubbs practice leaders on risk and insurance issues. Chubb has combined all the content related to
its standard commercial and specialty units into one business insurance section.
The carrier hopes integration of @chubb into Chubb.com will improve agent workflows and productivity. Agents and brokers no longer need to leave Chubb.com to sign into @Chubb, where they can view policy details, conduct claims inquiries, and access sales aids.
Health Insurer Enhances Online Experience for Customers
Medical Mutual of Ohio has launched a redesign of its Web site with upgrades and new features designed to help its members make educated healthcare decisions. With todays consumer-focused trend in healthcare, we listened to our customers, and were ready to give them the best online experience possible, says Chris Hoffman, Medical Mutual manager of Internet communications. The new Med-Mutual.com site contains essential components Web site users have enjoyed in the past, Hoffman notes. But the site now offers a new feel and easier navigation in addition to providing more consumer information and interactive tools.
One of the main goals of the redesign is to make it much easier for customers, employers, brokers, and providers to use the companys online services, explains Hoffman.
The project began in June 2004 with Medical Mutual customers helping in the Web redesign. Hoffman and his staff gathered input from users of the companys My Health Plan, a Web-based program supplying personalized account and claims information to Medical Mutual customers 24/7.
Among the Web redesign questions posed to customers was: Is My Health Plan organized in the most user-friendly way possible, and how can it be improved? The customer focus group made suggestions, which Hoffman claims were invaluable to the final redesign features of MedMutual.com.
Among the new features:
Health EstimatorIn the Healthcare 101 section, members are provided with a Health Estimator that displays the cost of the top 100 most commonly performed pro- cedures that occur in either a hospital or doctors office. Coming online in March, Health Compare has made hospital quality information available to customers.
MDhubThis feature provides se-cure, online communication between Medical Mutual members and their physicians, where they can schedule an appointment, renew a prescription, obtain laboratory tests, or request a referral.
The Web site also offers easier access to and navigation of Medical Mutuals SuperWell Health Management Programs and WebMD, a provider of online information, educational services, and communities for physicians and consumers.
We not only have to provide our members with more consumer information, but we have to do it in a way thats easy to use and understand, maintains Hoffman. The Web site includes tighter online security, he adds. The site provides more security for members by allowing them to create their own unique user name and password instead of using Social Security numbers, which currently are used only for registration.
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