Upland Mutual Insurance, Inc., a mutual insurer based in Junction City, Kan., has joined the Independent Insurance Agents & Brokers of America's independent agent branding program, Trusted Choice, as the 32nd company partner.
Launched in 2001 by the Alexandria, Va.-based IIABA and several agency companies, Trusted Choice is the national consumer brand campaign created to educate consumers about the benefits of using independent insurance agents and brokers.
The association said currently more than 5,300 independent agencies and brokerage firms throughout the country are participating in the brand program.
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