Sales Culture Keeps Agents On The Offensive Top agencies measure marketing metrics as carefully as operational benchmarks













New commissions per producer

Client-prospect pipeline



Producer-prospect pipeline



Average revenue per account





Receivables aging







www.reaganconsulting.com Kevin@reaganconsulting.com

Reproduced from National Underwriter Edition, November 18, 2004. Copyright 2004 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.



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