Marketing Discipline Required To Boost Sales
Agents need to plan and stay focused to generate new leads and round out accounts
Only half of agents surveyed say they use a marketing plan.
Less than half of agents surveyed use insurance company co-op marketing dollars.
Less than 5 percent of agents use e-mail marketing.
Only 13 percent of agents use customer-prospect management systems to track incoming leads.
One-third of agents say Yellow Pages work best for marketing.
Nine of 10 agencies dont have a dedicated marketing staffer.
Only 25 percent of agents measure the return on their marketing dollar.
Half of those agents who do measure their results are dissatisfied.
Agents need to plan and stay focused to generate new leads and round out accounts
Only half of agents surveyed say they use a marketing plan.
Less than half of agents surveyed use insurance company co-op marketing dollars.
Less than 5 percent of agents use e-mail marketing.
Only 13 percent of agents use customer-prospect management systems to track incoming leads.
One-third of agents say Yellow Pages work best for marketing.
Nine of 10 agencies dont have a dedicated marketing staffer.
Only 25 percent of agents measure the return on their marketing dollar.
Half of those agents who do measure their results are dissatisfied.
Reproduced from National Underwriter Edition, November 18, 2004. Copyright 2004 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.
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